We are advocates of thinking about your ultimate goal. Good writing is so much more than making sure your commas are in the right place.
Every piece of writing you create has a goal in mind. Are you trying to get a job? Are you trying to write a piece of content to market your latest product? Do you want to write a blog post that gets real, genuine interaction from your readers?
As you can see, every piece of writing is driven with an overall goal in mind.
But so many good writers wonder why their writing does not get the job done. They wonder why they continue to toil for little gain.
We get asked this question regularly, and so we have decided to list all the major reasons why, in our opinion, successful writers are different from everyone else.
What is the Difference Between Success and Failure?
Every single piece of content has a message. And that message is fully clarified. There is no ambiguity with a successful piece of writing. You know what the writer is trying to say and why he or she is saying it.
Don’t ramble, and make it obvious in the first few lines what you want to say and why you want to say it. Do not lead people on to ‘uncover the mystery’. This is not a Sherlock Holmes story.
Successful writers also serve their audiences. Regardless of what you are writing about, the person who reads that writing wants something.
One example that we use to explain this is a letter to a company about a faulty product. You bought a product and now you want to write an email to them about it.
The last thing you want to do is write a one-page email filled with insults and general rage. You want the situation resolved. And your audience (the company) wants to know how to resolve it.
In that email, you start off by telling them why you are writing to them. From there you write it like a story. You explain what happened from the moment you received the product to the moment you discovered something was wrong.
This serves your audience because now they know why you are contacting them and what went wrong. The stage is now set for the company to respond in kind.
Improving Your Writing
By reading our blog today, you have already taken the first step on the road to becoming a successful writer. The difference between good writers and bad writers is the will to constantly improve.
What a good piece of writing looked like 50 years ago is very different from what a good piece of writing looks today. This is a fluid industry and you must move with the times.
Remember that unless you are connecting with your audience it doesn’t matter how technically good your writing is.
You need to speak to the heart
What do you think is the main difference between a successful writer and an unsuccessful writer?