Your business needs an ebook. An ebook can make all the difference in the world to your business. Yet the number one reason businesses do not offer free or paid ebooks of any kind is they are concerned about their ability to write them. They don’t know if they can do it.
Fears aside, this is the time to start sharpening your writing skills. The below are the reasons your business needs an ebook.
Three Reasons It’s Good for Business
One of the main reasons you need an ebook is that people respond to it in a positive manner. You can go in-depth on a subject, which you cannot do with one of your conventional blog posts. That is important because the idea is to add value to the lives of others. When you add value to your target audience, you make it more likely that they are going to buy from you in the future.
Another important reason is that it helps to define you as an authority in your chosen industry. Competition is huge, and you must be able to stand out from the crowd.
Prospective customers will be comparing your body of work with your competitors. A well-written ebook makes you look like a thought leader in your industry. You have the edge.
The third business reason for writing an ebook is that it makes it easier to grab high-quality leads. Someone is far more likely to give up some of their personal information if they’re getting something valuable in return. An ebook has far more pull than a pop-up box.
Three Reasons You Can Do It
You may be worried about your ability to write an ebook. In this section, you are going to learn just how you can begin writing your first ebook.
If you can plan, you can write an ebook.
Planning for your first ebook is about splitting your book into sections and chapters. Any company with a blog will already have a good idea of what they will be writing about. Use that as your basis and go in-depth on a popular subject. Split into pieces and you already have your plan.
You do not have to be a great writer.
I Write Assistant always hears from companies that worry about the quality of their writing. It’s true that the level of writing is immensely important, but it does not have to be perfect. There are many popular ebooks that are hardly the work of Shakespeare. Master basic spelling and grammar and you’re already qualified to begin writing your first ebook.
Everyone needs practice.
The fact is everyone will need to train to get better at writing ebooks. Even gifted writers will find that there is a gulf of difference between their first ebook and the tenth. Remember that your customers are not expecting a free ebook that could compete with something on the best-seller lists.
The biggest piece of advice for any writer is to practice. Do not allow the fear of failure stop you from writing. This is why you complete multiple drafts before putting anything into the public eye.
There is no doubt that writing an ebook is difficult for the first-timer. But if you do not try you are guaranteed to miss out on the benefits.
Have you ever tried writing an ebook before?